About Us
WHO WE ARE
Winks is a proud Philippine manufacturer that specializes in creating multi-functional furniture designed to elevate spaces for both children and the entire family. With a deep commitment to quality and a keen eye for design, we take pride in handcrafting each piece using locally sourced materials, showcasing the masterful artistry of our skilled craftsmen.
Our core focus lies in our thoughtfully curated pieces for children, designed to support their growth and development through every stage of childhood. From the tender years of infancy to the exciting milestones of toddlerhood and beyond, our collections offer a harmonious blend of functionality and aesthetics. Recognizing the ever-evolving needs of children, we continuously strive to provide innovative solutions that seamlessly adapt to their changing requirements, ensuring they have the perfect environment for play, learning and rest.
We take immense pride in our commitment to craftsmanship, ensuring that each piece of furniture we create is of the highest quality. Furniture transcends functionality; it has the power to transform spaces and create lasting memories. Therefore, we go above and beyond to deliver excellence not only for kids but for the entire family, ensuring that every experience with our furniture is extraordinary.
Join us on our mission to enhance your living environment with exquisitely crafted furniture. WiNKS offers the difference where exceptional design, local craftsmanship, and a passion for elevating spaces seamlessly come together. Experience the WiNKS advantage and transform your home into a haven of beauty, comfort, and lasting joy for your entire family.
HOW OUR STORY STARTED
Founded in November 2020, Winks was born out of the inspiring passion of its founder, Mommy Shy Abeleda. As a new mom to her son Juancho, Shy faced difficulties finding affordable, high-quality, and baby-safe furniture. Most available options were imported and came with steep price tags. Determined to provide a loving and secure environment for her family, Mommy Shy envisioned designing furniture that catered to the needs of both parents and children at reasonable prices.
Winks furniture reflects Mommy Shy’s vision of creating a safe and functional haven for growing families. With a focus on ease and intuitive functionality, Winks simplifies parenting tasks, allowing parents to focus on bonding with their children. The brand prioritizes child development by offering features that stimulate cognitive, motor, and sensory growth. Each piece undergoes rigorous safety testing, ensuring a secure environment free from harmful substances.
Affordability is a core value for Winks. By eliminating middlemen and streamlining the supply chain, the brand provides high-quality furniture at competitive prices. Winks aims to make its products accessible to a wide range of families, ensuring they can create a nurturing space without breaking the bank.
Winks started with a mother’s love and a desire to address the challenges faced by parents. Today, it has become a trusted brand, offering safe, functional, and affordable furniture solutions for families. With an unwavering commitment to customer satisfaction and continuous evolution, Winks strives to meet the ever-changing needs of modern families.
We're in it for the long haul
Winks is also known as WINNERS KIDS.
WINNERS Furniture, is the parent company of WiNKS, providing 27 years of Hospitality and Home Furniture Solutions. It has been a
pioneer in the furniture industry in the Philippines, manufacturing locally a n d globally.
We believe in building long lasting relationships and our clients can vouch for us on this! Our current collaborations include hotels, restaurants, top food chains, and other hospitality companies in the country. While, internationally, we have more than 20 years of export experience for wholesale furniture solutions.
We live by our values of Integrity, Reliability and Commitment ni everything we do.