About Us
WHO WE ARE
WINKS offers multi-functional furniture designed to elevate spaces for children and the entire family. With a deep commitment to quality and design, we handcraft each piece using locally sourced materials, showcasing the artistry of Filipino craftsmanship.
Our core focus is on thoughtfully curated children’s furniture that supports every stage of growth—from infancy to toddlerhood and beyond. We blend functionality with aesthetics to create adaptive solutions for play, learning, and rest.
At WINKS, we believe furniture should do more than serve a purpose—it should spark joy, create memories, and grow with your family. That’s why we go above and beyond in every piece we make.
Experience the WINKS difference—where exceptional design, local craftsmanship, and a love for family living come together.
HOW OUR STORY STARTED
WINKS began in November 2020, inspired by the journey of its founder, Mommy Shy. As a first-time mom, all she wanted was baby furniture that felt safe, cozy, and gentle on the family budget—but nothing in the market felt quite right. So, with her growing family in mind, she poured her heart into creating pieces that other parents could trust and love, too.
That vision blossomed into WINKS—a line of baby furniture made with families at heart. Every piece is thoughtfully designed to be safe, functional, and easy to use, supporting parents in small but meaningful ways. From newborn days to toddler years and beyond, our furniture is made to grow with your child.
We keep things simple, focusing on what matters: thoughtful design, everyday functionality, and making sure families feel supported. By producing everything locally and removing unnecessary markups, we’re able to offer well-made furniture at prices families can feel good about.
WINKS began with one mom’s hope to make parenting a little easier—and today, that same spirit lives on in every piece we create.
We're in it for the long haul
Winners Kids, also known as WINKS, is a brand of WINNERS IMPORT EXPORT CORP., a leading exporter and manufacturer of hospitality and home furniture with a proud 30-year legacy in the Philippines.
For three decades, WINNERS has been a key player in the local and global furniture industry. Our commitment to high-quality, locally made furniture has earned us a reputation as pioneers in the field. We take pride in the long-lasting relationships we’ve built with clients across industries—including hotels, restaurants, and leading food chains in the hospitality sector.
Internationally, we’ve been exporting wholesale furniture solutions for over 20 years, with shipments to the United States, South America, Europe, the Middle East, Australia, and Asia since 1993. At WINNERS, our core values—Integrity, Reliability, and Commitment—shape every aspect of our business.
That same dedication is at the heart of WINKS. The integrity and craftsmanship that define WINNERS now carry through to every piece we create for families, ensuring safety, quality, and lasting value in every home.